Design that
earned its place.
A selection of engagements where design moved the business forward — not just the pixels.
For B2B Tech companies who need Clarity + Credibility + Conversion
Trusted by Industry Leaders
I've boosted conversion and retention for forward-thinking brands.
Wallester
As Head of Design at Wallester, led the full redesign of the consumer banking experience — mobile app, client portal, and marketing website — while building a cohesive brand identity and communication system from scratch.
Created the Wally Design System: a scalable library of UI components, design tokens, and Figma assets that unified product and marketing surfaces and accelerated delivery across teams.
Drove design process automation to streamline workflows and documentation, improving team efficiency and enabling the design function to scale alongside the business.
Branding & Communication Design
Brand identity, marketing assets, communication guidelines
Wally Design System
UI components, design tokens, Figma libraries, documentation
Website Re-Design
UX strategy, UI redesign, conversion optimization
Mobile App Re-Design
UX architecture, UI redesign, usability improvements
Client Portal Re-Design
UX redesign, interface modernization, workflow optimization
Design Process Automation
Automation of design workflows, documentation to improve team efficiency and scalability
VOISO
As Strategic Design Lead and Partner at Voiso, defined and executed the company's brand identity, visual language, and brand guidelines — establishing a distinct market position for an AI-powered contact center platform.
Designed the marketing website end-to-end, focused on product communication and conversion. Led the creation of marketing assets, campaigns, and visual materials across digital channels.
Introduced motion design to support product storytelling and marketing campaigns, bringing the brand to life across every customer touchpoint.
Branding Design
Development of the company's brand identity, visual language, and brand guidelines
Website Design
UX/UI design of the marketing website focused on product communication and conversion
Marketing Communication Design
Design of marketing assets, campaigns, and visual materials across digital channels
Motion Design
Creation of motion graphics and animations to support product storytelling and marketing campaigns
GCORE
As Head of Design at Gcore, led the development of a scalable brand identity and visual language across all company touchpoints — from product interfaces to marketing and communications.
Built the Sphere Design System and redesigned the marketing website for improved product clarity, scalability, and conversion. Led end-to-end product design across multiple platforms and core features.
Defined UX architecture, user flows, and interaction patterns to improve usability and product consistency. Introduced motion design to enhance onboarding, product experience, and marketing communication.
Branding
Led the development of a scalable brand identity and visual language across all company touchpoints
Sphere Design System
UI components, design tokens, Figma libraries, documentation
Website Design
Redesigned the marketing website to improve product clarity, scalability, and conversion
Product Design
Led end-to-end product design across multiple platforms and core features
UX for Product Design
Defined UX architecture, user flows, and interaction patterns to improve usability and product consistency
Motion Design
Introduced motion design to enhance product experience, onboarding, and marketing communication
Design that earned its place.
A selection of engagements where design moved the business forward - not just the pixels.
CENOA
Building a global fintech brand: from zero to Series A.
Defined brand strategy, visual identity, and product design language for a blockchain-powered neobank. Delivered a full design system with 200+ components, product UX, and website — all in 10 weeks.
Qatalog
Redesigning the core product. Unifying the system. Shipping faster.
Defined brand strategy and visual direction, then built a design system unifying 10+ product surfaces. Created the 'Design Bible' — a self-propelled identity generating tool.
COINBASE
Designing for trust at the intersection of mainstream finance and crypto.
Defined strategic direction for Coinbase's illustration language. Designed a modular illustration system with global consistency and regional flexibility, integrated across product and growth teams.
Paxful
Rebuilding credibility for the world's largest P2P Bitcoin marketplace.
Led brand strategy from immersion to final identity system built around the iconic 'X' mark. Created a design system for product and marketing consistency globally, with photography and art direction.
ENVOY
Rebranding a DeFi supply chain platform to attract funding and enterprise trust.
Led end-to-end brand strategy from immersion to final identity system. Designed the 'V' mark, 3D pattern system, and dark colour palette — inspired by Asian pop culture and urban style. Built a digital design system and motion design for brand communications. The rebrand secured funding within 12 months.
Results they remember.
A selection of engagements where design moved the business forward - not just the pixels.
Andrey didn't just give us a beautiful product. He gave us a product that could raise a round. There's a difference — and most designers don't know it.
Andrey didn't just give us a beautiful product. He gave us a product that could raise a round. There's a difference — and most designers don't know it.
Andrey didn't just give us a beautiful product. He gave us a product that could raise a round. There's a difference — and most designers don't know it.
Let's find out if we're a fit.
I take on a limited number of clients each quarter.
If you're building something in FinTech, SaaS, or Web3
and design has become the gap between where you are
and where you're going — let's talk.
A 30-minute call. No pitch. No pressure.
Just an honest conversation about your business
and whether I can move the needle.
Usually responds within 24 hours.
Prefer to write?
How I make
an impact
Everything you need to know about working together.
Audits deliver insights in 2 weeks with specific recommendations to improve metrics. Product launches produce tested prototypes in 2–4 weeks. For retainer work, you'll see improvements shipping within 2–4 weeks. I prioritize quick wins alongside long-term strategy.